Branded Entertainment: a luxury brands can afford

Posted by BrandCulture on August 2, 2012

For luxury brands, how much their products cost is not usually the main obstacle when it comes to influencing audiences to buy. What's more important is how much consumers value their brand.

So when it comes to selling dreams and aspirations, we're seeing brands like Cartier, Dunhill, Prada and – most recently - Louis Vuitton increasingly embrace branded entertainment to help tell their brand narrative and increase their emotional influence.

Check out some examples, left.