Did you see episode 1 of Amex's Hidden Talent AFP show on C4? A nurse became an amazing climber in 18 weeks!
The series, hosted by Richard Bacon, uses Amex's long-running 'Realising The Potential' campaign platform as the basis for engaging and inspiring content that features people un-tapping skills they never realised they had.
Amex sponsorship bumpers and online advertising/takeovers support the AFP, along with PR.
Viewers can also take part in interactive test sessions to see if they can uncover any hidden abilities.