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L'Oréal's Ice Age 4 bottles hit the continental shelf
Bathtime's about to get a lot more fun for kids in the UK as L'Oréal unveil their limited edition Ice Age 4 Continental Drift promotional bottles.
Each pack features one of the main characters from the movie along with the chance to win a family holiday to Florida.
Activity's being supported by themed advertisements running in titles such as Heat.
After almost a month on release the film has made over $20m in the UK.