Lenovo, who are set to be come the world's no.1 PC maker, are putting the latest Ideapad Ultrabook to good use in their new short film competition.
Partnering with Ideas United, the creators of the US's Campus MovieFest (CMF), Lenovo are inviting student filmmakers from around the globe to create alternative endings to their 'Seize The Night' TV ad (right).
Winners will be invited into a Distinguished Filmmakers Network and have the chance to work with blue chip brands seeking high quality, authentic content.
Content creation is the perfect vehicle for Lenovo to promote the new laptop's features and benefits. The competition inspires the target audience to be creative, Lenovo acting as an enabler of their lifestyle interests and passions.