The Smirnoff Club-Off
Following on from their previous music ventures, Smirnoff Original has launched Battle of the Clubs, a competition which invites members of the public to vote for their favourite nightclub.
The winning club from each battle will win an 'original' Smirnoff night and the people who voted for each winning club will get the chance to get their tickets to the event early.
You can vote for your favourite club here.
Of course, this isn't the first time Smirnoff have used music as a way to engage with their customers. Smirnoff's Nightlife Exchange Project last year invited people to share and vote for ideas behind the best nights out, with the chance to win tickets to one of 50 exclusive club nights. London enjoyed a taste of the Caribbean with a Jamaican themed night that saw Ms Dynamite preform along with other live acts and DJs.
Smirnoff and The Nightlife Exchange Project have also just announced that they have teamed up with Madonna, who has now become the project's 'global dance visionary' in preparation for a big dance competition which will be kicking off very soon.