Michael, in Scott's words

Passion. Now there's a word. With passion, the ordinary becomes extraordinary. Passion is the creative lifeblood of this agency – not only because of how we use it to engage consumers, but also because passion is the inspiration behind everything we do. And Michael is at the beating heart of this agency's inspiration.

To inspire an agency team, it goes without saying your head of creative has to produce exceptional work. But the romantic notion of the artist doesn't derive from the work they produce, but the passion it takes to produce it.

Likewise, Michael's greatest contribution to the agency isn't the sum of his work, but the ever-present creative passion that inspires the team to greater things, all day, every day.