WORK, Thoughts & inspiration
FMCG brands are increasingly turning to the video game sector as a way of helping them engage their consumers and increase sales.
Jaguar and Ridley Scott Associates have teamed up to create a 15-minute film to help market the new Jaguar F-Type.
It's great to see Nurofen's latest campaign choosing to upweight the brand's emotional influence as opposed to focusing on the traditional headache tablet marketing message of its rational, functional benefits, along with dull footage and animations of a consumer rubbing their head in pain.
According to reports, Diageo-owned brand Captain Morgan got flags fluttering wildly at this year's Sundance Film Festival with the premiere of its documentary short film 'The Unsinkable Henry Morgan'.
Recent research (Relevant Insights for BPMA) indicates that TV ads are the medium most likely to be remembered due to repetitive viewing (ahead of promotional products, print and online).
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Youtube launching 50 pay channels with content partners http://t.co/7Bb4U7hZD7 #entertainment #brands #content via @BrandCultureSEWritten about 6 days ago
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China get four extra minutes in Iron Man 3 to feature territory specific placements http://t.co/7MdECIPs7b #productplacement via @BrandCultureSEWritten about 10 days ago
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Written about 11 days ago
- Fashion,
- Promotion,
- Sega's London 2012,
- Emotional influence,
- Brandsmedia,
- Cinema,
- Film,
- Partnership marketing activity,
- Content,
- Experiential,
- Storytelling,
- Scotty brand,
- Branded Entertainment,
- Free sports,
- TV,
- Brand promotions,
- Prada,
- Music,
- Licensing,
- Brands,
- Brand Culture,
- Webisodes,
- Lifestyle collaboration,
- Entertainment,
- Viral,
- Events,
- Sponsorship,
- Promotional,
- Social Media,
- Sport,
- Lifestyle,
- Emotional Engagement,
- Product Placement,
- Partnerships,
- Cartier,
- MediCinema,
- PEGI,
- Distribution,
- Digital,
- Ridley Scott,
- Onpack promotion,
- UKIE,
- Branded content,
- Emotionally Engaging,
- Advertising,
- Engage,
- In-game placement,
- Gaming,
- BRAVE,
- Emotional Connection,
- Louis Vuitton,
- Partnership,
- Rights Management,
- Brand partnership,
- Dunhill,
- Transmedia,
- Momentum Pictures