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Content Marketing the key to emotional engagement

At Brand Culture........ we believe in the power of creating deeper emotional connections with consumers through l....everaging the powerful passions they already have with their sport
http://brandculture-se.com/blog/content-marketing-the-key-to-emotional-engagement/

The Summer of Love: brands embracing movies

It........s blockbuster movie season and we........re seeing TV screens and high street stores fill up with movie........themed brand campaigns. Following on from Disney........Pixar
http://brandculture-se.com/blog/the-summer-of-love-brands-embracing-movies/

Unilever and 20th C Fox get in Touch

Unilever........s mens deodorant brands are sponsoring 20th Century Fox........s forthcoming TV drama Touch in a bid to engage consumers by creating a strong........ culturally relevant entertainment platform. From the creators of Heroes
Unilever's mens deodorant brands are sponsoring 20th Century Fox's forthcoming TV drama Touch in a bid to engage consumers by creating a strong, culturally relevant entertainment platform. http://brandculture-se.com/blog/unilever-and-20th-c-fox-get-in-touch/

Tintin spots a gap in the market

GAP UK are celebrating the release of Steven Spielberg........s Tintin ........in cinemas Wednesday 26 October........ with window displays inspired by Herg........eacute............s comic creation. Following previous entertainment collaborations with the likes of The
GAP UK are celebrating the release of Steven Spielberg's Tintin (in cinemas Wednesday 26 October) with window displays inspired by Herg��'s comic creation. http://brandculture-se.com/blog/tintin-spots-a-gap-in-the-market/

Making the most of entertainment partnerships

When it comes to high........profile........ big budget entertainment releases........ property owners look for multiple brand partners in key categories to help deliver mass e
When it comes to high-profile, big budget entertainment releases, property owners look for multiple brand partners in key categories to help deliver mass exposure. http://brandculture-se.com/blog/making-the-most-of-entertainment-partnerships/

Pilot fashion stores & Her And The Colours

These days........ when it comes to music marketing........ there........s more than one way to pluck a fender. The digital age and piracy have been forcing the ....music industry to embrace different business models to help return a profit and music labe
These days, when it comes to music marketing, there's more than one way to pluck a fender. http://brandculture-se.com/blog/pilot-fashion-stores-and-her-and-the-colours/

Gran Turismo 5 enables aspiring racing drivers to live the dream

In 2008........ Gran Turismo creator Kazunori Yamauchi set out to prove that players of his game could be.... professional racing drivers. Partnering with Nissan
In 2008, Gran Turismo creator Kazunori Yamauchi set out to prove that players of his game could be professional racing drivers. http://brandculture-se.com/blog/gran-turismo-5-enables-aspiring-racing-drivers-to-live-the-dream/

Latest

Game on for Fridge Raiders' Hank Marvin

FMCG brands are increasingly turning to the video game sector as a way of helping them engage their consumers and increase sales.

Jaguar's leap into entertainment

Jaguar and Ridley Scott Associates have teamed up to create a 15-minute film to help market the new Jaguar F-Type.

How Nurofen's turning pain into pleasure

It's great to see Nurofen's latest campaign choosing to upweight the brand's emotional influence as opposed to focusing on the traditional headache tablet marketing message of its rational, functional benefits, along with dull footage and animations of a consumer rubbing their head in pain.

Captain Morgan sets sail at Sundance

According to reports, Diageo-owned brand Captain Morgan got flags fluttering wildly at this year's Sundance Film Festival with the premiere of its documentary short film 'The Unsinkable Henry Morgan'.

Ads that bring happiness home

Recent research (Relevant Insights for BPMA) indicates that TV ads are the medium most likely to be remembered due to repetitive viewing (ahead of promotional products, print and online).