The Summer of Love: brands embracing movies
It's blockbuster movie season and we're seeing TV screens and high street stores fill up with movie-themed brand campaigns.
Following on from Disney/Pixar's tie-in with Scotty Brand for the launch of Brave in the UK, HP have rolled out their US-initiated campaign with Universal's The Lorax for its UK release, with activity promoting HP's green credentials.
Uniqlo, meanwhile, continue their entertainment associations with The Amazing Spiderman, offering exclusive T's and an augmented reality mechanic offering the chance to see exclusive 3D footage and win a trip to NYC.
With Nokia announcing they are slashing the price of their 900 series phone in the US, the company will be hoping their limited edition The Dark Knight Lumia 900 handset promotion will help light up the trade.
Not wanting to miss out on the action, American Airlines are shouting about their involvement in the making of the latest Jason Bourne movie – The Bourne Legacy – with a spy recruitment Facebook game and the chance to win cash and a private screening.
And if all that weren't enough to get you running to the nearest cinema, there's still room for Magic Mike to huddle up close to Ann Summers, offering a chance to win a sexy 'strip' to Ibiza and activating their association through PR-able private screenings of the film.