There's more than one way to beat an egg

Posted by BrandCulture on July 2, 2012

Unilever's Hellmann's mayonnaise in Greece has developed a branded entertainment cookery series for Facebook.

Choosing to adopt a different approach from traditional cookery programmes, the show takes a 'girl-next-door' presenter and adds a touch of interactivity and competitions to the mix.

Along the same lines, a while back Brand Culture helped Kallo defend its position as the 'original organic stock cube' by partnering with Jamie Oliver's parents to create three cookery videos to emphasise that 'good cooks come from great stock'.